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Writer's pictureEcoDrive Nova Scotia

Putting Small Rural Communities Back on the Map in Nova Scotia

Nova Scotia has always been a province rich in history, culture, and natural beauty. From the iconic lighthouses along our coasts to the friendly faces in our towns, there's a charm here that has long been a draw for travelers. Yet, in recent years, many of our small rural communities have faced a decline in local tourism. We believe it's time to put them back on the map.


Tourism has traditionally been the lifeblood for many rural areas, but in recent years, small communities in Nova Scotia have seen a dip in visitors. Studies, like one published by Tourism Nova Scotia in 2022, have shown that family-based tourism has declined significantly, particularly affecting rural areas that once thrived during the summer months. Another report from the Canadian Rural Revitalization Foundation highlighted that since 2020, smaller communities have struggled to attract tourists, with visitors favoring major hubs over the hidden gems nestled throughout the province.


It's clear that the impact of this decline extends beyond tourism businesses—it affects entire communities. Small businesses close their doors, local artisans lose a key market, and cultural events dwindle. It’s time for us to reconnect our visitors with the rich stories and experiences that rural Nova Scotia has to offer.


Imagine a family-based tourism experience that’s all about slowing down, savoring the moment, and connecting with each other and the community. Picture a family visiting a small fishing village, learning about sustainable fishing from the locals, sampling fresh seafood, and discovering a place far away from the hustle of modern life. Or a road trip through our scenic byways, with stops in cozy bed-and-breakfasts that offer an authentic taste of Nova Scotia hospitality.


We want to help families and travelers rediscover these special places—to bring back the tourism dollars that sustain local businesses, create jobs, and breathe life back into our rural communities. By building awareness, creating engaging travel experiences, and connecting visitors directly with the people who make these places unique, we can make sure that our small communities are not only found, but celebrated.


The time to act is now. By embracing a vision of community-centered tourism, we can turn the tide and bring back the vibrancy to the places that make Nova Scotia so special. Let’s put our rural communities back on the map, one story, one visit, and one family adventure at a time.





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